Know Thy Customer- Decrease costs and increase sales by targeting the right audience.

Post COVID19 when organisation are going to be on budgets squeeze and would require optimising on available marketing budgets. Analytics is going to be the rage and digital marketing for customer acquisition and follow up is going to be the way forward.

Analytics is already a rage in the corporate world these days. All I can say is, it is about time they understood the importance of the right audience- Knowing thy customer.