What is True Empathy in a Customer Engagement
When it comes to client engagement, empathy is the buzzword by default. nearly everyone is seeking to be more compassionate in their...
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Sivasubramaniam V
- Mar 23, 2022
- 3 min
ANATOMY OF A BUYING CENTRE
Buying centre is the decision-making unit of a buying organization. It is composed of all the individuals and units that participate in...
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drraj0
- Jun 26, 2020
- 2 min
10 Habits of Sales Super Star
I am not a sales guy myself, but here I am sharing some perspectives about sales guys from an HR perspective.
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prasad85
- Jun 10, 2020
- 8 min
Covering the last mile - What was true for Pre-COVID-19 holds more true Post Covid
Companies often bring out great products that have excellent value potential. Organizations commit themselves to customer-centric value...
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Sivasubramaniam V
- Jun 9, 2020
- 3 min
Know Thy Customer- Decrease costs and increase sales by targeting the right audience.
Post COVID19 when organisation are going to be on budgets squeeze and would require optimising on available marketing budgets. Analytics...
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Sivasubramaniam V
- Jun 3, 2020
- 4 min
NOBODY CAN TEACH US, BUT WE CAN LEARN TO TEACH OURSELVES
It’s time to embrace Heutagogy! You may be wondering “What is Heutagogy?” Before talking about the concept, let me give you a preface for...
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prasad85
- May 26, 2020
- 2 min
SALES FORCE PRODUCTIVITY – Post COVID19 Imperatives
COVID 19 promises to be very disruptive in terms of sales processes with multi-dimensional challenges. Companies and sales leaders will...
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Sivasubramaniam V
- May 25, 2020
- 2 min
Post COVID19, Leadership Behaviours have to be different
COVID19 has given a lot of time and opportunity to interact with business and academic leaders. I was surprised to find how some look at...
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Sivasubramaniam V
- May 25, 2020
- 4 min
Creating Customer-Centric Employees
In 1975, much of a company’s valuation was based on tangible assets. Four decades later, this percentage had dropped to just single...
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Sivasubramaniam V
- May 18, 2020
- 5 min
Habits- Part and Parcel of your Personality
Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mould your character. However, habits...
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Sivasubramaniam V
- May 17, 2020
- 5 min
5 Ways to make "WFH" more Productive and Efficient
COVID19 has suddenly put us on a worldwide lockdown and most companies are asking their employees to work from home. The CORONA virus has...
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Sivasubramaniam V
- May 17, 2020
- 4 min
10 ways to engage with your clients Post COVID19
Customers are the most important part of any business because they are the lifeblood of your company. Without your customers, it is safe...
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