When it comes to client engagement, empathy is the buzzword by default. nearly everyone is seeking to be more compassionate in their...

Buying centre is the decision-making unit of a buying organization. It is composed of all the individuals and units that participate in...

You can’t teach salespersons to improve 100 different things. Smart Salesperson focuses on the selling skills that have the most impact...

I am not a sales guy myself, but here I am sharing some perspectives about sales guys from an HR perspective.

Companies often bring out great products that have excellent value potential. Organizations commit themselves to customer-centric value...

Post COVID19 when organisation are going to be on budgets squeeze and would require optimising on available marketing budgets. Analytics...

It’s time to embrace Heutagogy! You may be wondering “What is Heutagogy?” Before talking about the concept, let me give you a preface for...

COVID 19 promises to be very disruptive in terms of sales processes with multi-dimensional challenges. Companies and sales leaders will...

COVID19 has given a lot of time and opportunity to interact with business and academic leaders. I was surprised to find how some look at...

In 1975, much of a company’s valuation was based on tangible assets. Four decades later, this percentage had dropped to just single...

Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mould your character. However, habits...

COVID19 has suddenly put us on a worldwide lockdown and most companies are asking their employees to work from home. The CORONA virus has...

Customers are the most important part of any business because they are the lifeblood of your company. Without your customers, it is safe...